The Leading Foodservice Focused Sales & Marketing Experience
July 13 – 15, 2025
Miami, FL
Sunday, July 13
Subject to change, and more to come.
Noon – 5:00 PM
Registration & Check-In
2:00 PM – 4:00 PM
Learning Exchanges – pre-registration required.
5:00 PM – 7:00 PM
Opening Event
Monday, July 14
8:00 AM – 9:00 AM
Breakfast Available / Registration Open
9:00 AM – 9:15 AM
Welcome & Opening
Mark Allen, President & CEO, IFDA
9:15 AM – 10:15 AM
Economic Overview
10:30 AM – 10:45 AM
Break
10:45 AM – 11:15 AM
Diving into Food Trends
11:45 AM – Noon
What on Earth is all the talk about a Digital Transformation in Foodservice?
Digital transformation might sound like a buzzword, but it’s far simpler than it seems—and it’s driving real results in foodservice. This session will cut through the noise and explain how early-adopter distributors are growing their sales, cases, and margins by embracing a digital strategy. It’s not rocket science; it’s an opportunity for foodservice distributors to join the digital movement that every other industry has already embraced.
12:00 PM – 1:00 PM
Networking Lunch
1:00 PM – 2:30 PM
Stronger Together: Cracking the Generational Communication Code at Work
Lisa Walden, Good Company Consulting
“Stronger Together: Cracking the Generational Communication Code at Work” is one part workshop, and one part actionable handbook to help you navigate these differences, and build strong, cohesive teams. Whether you’re a Boomer trying to connect with new hires or a Millennial manager bridging the gap between your Gen X leaders and Gen Z interns, this presentation will equip you with the practical tools to improve collaboration, reduce misunderstandings, and leverage the unique strengths of each generation.
Takeaways include:
- How to convey your message effectively across generational lines
- A look at generational communication styles, including strengths and blind spots for each cohort
- Strategies for fostering intergenerational understanding and teamwork
- Digital natives vs. digital adapters, and how to navigate tensions around technology’s role in workplace communication
2:30 PM – 3:15 PM
Partner Showcase
3:15 PM – 4:30 PM
Becoming the Meaningful Business Your Employees & Customers Are Looking For
David Salyers, Chick Fil A
You may be surprised to learn that 80% of what Chick-fil-A does is exactly the same as what their competitors do. But 20% is dramatically different – and it’s what sets Chick-fil-A apart as a remarkable organization. A business worth “remarking” about that drives incredible results for their customers, employees, and stakeholders alike. What if you could take a deep dive into understanding that 20% in order to help your organization create your own, unique 20% that will help you get 100% better results? In other words, what if we could truly understand what makes certain businesses “remarkable” and apply those principles to our own organizations? In this signature talk, David Salyers powerfully does just that. Exploring key themes on culture, values, and mission, “Remarkable” is an engaging and memorable talk that has the potential to impact you and your organization to the very core.
5:00 PM – 6:30 PM
Reception
Tuesday, July 15
8:00 AM – 9:00 AM
Breakfast
9:00 AM – 12:00 PM
NeuroSelling® in Action: Transforming Food Industry Insights into Sales Success
Jeff Bloomfield, Author
A hands-on session translating Day One’s neuroscience-based sales and communication concepts into actionable strategies. Participants will practice applying food trend insights, communication tactics, and marketing techniques through hands-on activities, specifically curated based on day 1’s content.
Key Activities:
- Strategic Communication Planning: Create targeted messaging incorporating trend data
- Interactive Role-Play: Practice neuroscience-based selling techniques with peer feedback
- Action Planning: Develop personalized implementation strategies
Participants will leave with practical tools to leverage food trends in sales conversations, refined communication techniques based on neuroscience principles, and actionable plans for immediate implementation.